Blackberry is under attack from all sides. In the business community, Blackberry’s once vaunted reliability is now seemingly in tatters, its legendary service passing into the world of tech-myth.

For the everyday user of smartphones, BBM or Blackberry Messanger once unique Blackberry-to-Blackberry instant messaging system, now faces stiff competition from the iPhone’s new iOs5 which lets owners of iPhones communicate without the potentially costliness of text charges.

Blackberry Must Move Fast To Keep Up With Smartphone Market

On top of simple service problems, the concurrent release of the iPhone 4s, widely hailed as the best, most advanced iPhone yet, has put Blackberry, and its parent company, RIM, under considerable pressure. Also with rising competitor Samsung hitting the 30 million mark in smartphones sold, the market seems to be pressuring RIM to adapt or move aside.

Where will Blackberry turn? How will it fight back? It seems hardly surprising that RIM is not once the run-away gravy train it once was. However, it also seems unlikey that Blackberry will fall off as one of the smartphone industry leaders.

Logically, it would seem, people had bought their Blackberrys and did not see a need to replace them. It would appear there are not so many “Blac-geeks” as there are “Mac-nerds”, needing every new Blackberry.

Whether or not the newly announced BBX operating system which will feature the highly touted Blackberry Tag will be enough is something we’ll find out in the weeks to come as well.

Recent BBM Outage On iPhone 4S Release Day A Nightmare For RIM

New models like the Blackberry Torch and Bold did attract some news attention, but strip away new glossy finishes, touch capabilities and the like and these new devices were still your Dad’s Crackberry. BBM, reliable email and supposedly the best service range of any phone on the market.

As yet, there has been no public Bonfire of the BBMs, nor has there yet been an appreciable departure from the Blackberry in the corporate realm, indeed, nor have the millions of young BBMers gone into a ten-step program away from their social addiction.