A lot of our time over here at GizmoInsider is spent browsing the endless warp of cute cat’s, politically charged rants and the nostalgic stories of people we’d love to meet in real life. Reddit is known for sudden and unexpected acts of kindness like the sub-group dedicated to “Random Acts of Pizza” where users feeling especially generous can give a random ‘redditor’ a free pizza out of pure kindness.

It’s really hard to find a website, yet alone one that boasts over 20 million monthly unique visits, with this sort of grassroots feel to it and it’s genuinely one of the reasons we find ourselves heading over again and again.

Over the past few days, however, a sudden charity blitz has taken over the site with many users promising various donation amounts for every single ‘up-vote’ (when you like what someone posts you can vote up or down). Most users are offering between 0.05-0.10 cents for every up-vote which can amount to quite a substantial amount when you consider the fact that a post making it to the first few pages can have anywhere from a few hundred to a few thousand up-votes.

Some users have even posted screenshots of their donations, with one depicting a more than generous $8,000 gift to charity; talk about being in the holiday spirit! Many of the top charity-related posts are also listed in the Atheism sub-group, making it an unintended symbolic gesture that a selfless act need not be religiously motivated.

Redditors, as they call themselves, are generally very conscious of political and international issues and the majority of donations are going towards ‘Doctors Without Borders’, an international medical/humanitarian organization that assists people in about 70 countries affected by various circumstances, including violence, neglect and catastrophes.

A quick skim through the site also shows us some user’s creativity with this as they offer $1 per every up-vote for a limited number of hours so to incentivize people to act quickly. So head on over to Reddit, laugh at some puns and pictures of cats and be sure to up-vote a charity post when you can.